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Study SMART Marketing

Study SMART Marketing

 

Description

## Your complete Marketing Study tool; anytime, anywhere! ##

Study SMART Marketing is a comprehensive and concise marketing study/revision aid or guide for students, managers and business owners.
A unique feature of this App is the ability to add your own study/revision notes, which allows it to become your personalised marketing study resource. Notes can be added using the notes key pad or they can be copied and pasted from another document.

Features

- Over 200 concise marketing study notes/ flashcards containing theory, diagrams, and examples.

- Ability to add personal study notes to each topic.

- Ability to copy and paste notes into the notes section for each topic.

- Easy to use navigation and interface.

- Universally relevant content.

All content has been developed in conjunction with leading business academics and marketing specialists.

When to use Study SMART Marketing

- Study preparation: Use Study SMART to help you gain an understanding of a topic before a lecture/class.

- Revision: Use Study SMART to help you prepare for exams.

- Assignments: Use Study SMART to help you learn about key topics needed to complete assignments.

- Managing a business/organisation: Use Study SMART to help you manage your business or organisation more effectively.

Topics covered include:

* Ansoff Matrix

* BCG Growth-Share Matrix

* Branding

* CRM - Customer relationship management

* Export plan

* International marketing

* Market research

* Market segmentation

* Marketing mix

* Marketing plan

* Marketing planning

* PESTLE analysis

* Place/channels of distribution

* Porter’s Five Forces Model

* Pricing

* Product life cycle

* Promotional mix

* Sales forecasting

* STEEPLE analysis

* SWOT analysis

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The information may be outdated (2011-04-15 12:27:18). For actual information go to iTunes

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